11 Common Email Marketing Gaps and Errors

The first sign that a customer is interested in your product or service is when they sign up for your mailing list, so you need to make sure you foolproof your email campaigns.

1. Not Setting Long Term Email Specific Goals

Email marketers that do not have set, long-term goals won’t be able to tell if they are doing well or not. You have nothing to achieve if you aim at nothing.

2. Not Investing in List Growth

Building an email list is simple but very important. It’s actually the best way to establish relationships with your customers/potential buyers. Explore the various ways you can encourage people to subscribe to your emails.

3. Failing to Track Email Signup Sources

The power to build and maintain relationships is in your email tracking. Tracking your sources will give you a clear perspective on which medium rakes in most of your subscribers.

4. Not Utilizing All Your Customer Touchpoints

After approaching a customer, how will you alert them when you receive new stock or if there are any changes to your business in any way?5. Lack of a Clear

5.Email Value Proposition

A concise value proposition in your emails will make you stand out from the crowd. Email has proven to be the best online marketing channel. Giving specific goal-focused content in your emails will grab the attention of any subscriber that reads your email

6. Not Setting Up Triggered Messaging

In this day and age, there’s no shortage of email marketing campaigns. However, triggered messaging is often overlooked. These can range from welcome emails, cart abandonment emails to onboarding sequence emails.