Influencer Marketing in 2021: How to Work with Social Media Influencers

Influencer Marketing: Numbers to Note 

A look at the following numbers might convince you why influencer marketing is one of the best social media strategies for 2021. 

1. As per a 2019 report prepared by SocialPubli, 93% of marketers rely on influencer marketing.
2. On average, a $1 investment in influencer marketing yields $6.50 in revenue. 
3. As per SocialMediaToday, 87% of people decided to purchase after an influencer encouraged them to do so. 
4. Nearly four out of every 10 (39%) marketers are considering increasing their influencer marketing budget. 
5. By 2022, the influencer marketing the industry is expected to be valued at $15 billion, almost double its worth in 2019 ($8 billion).

Marketers striving to increase ROI and reach their target audience by using influencer marketing should follow the following tips and tricks. 

1. Look for Influencers Whose Interests Align with Your Brand’s

While searching for influencers to endorse your product/service, do not get tempted by their content right away.

2. Don’t Micromanage Influencers 

The TV advertisements that most of us have grown up watching follow an exciting approach.

3. Aim for Better Engagement

On the surface, an influencer with 55,000 followers on Instagram might seem a better fit for increasing brand awareness than an influencer with 15,000 followers, right?

People who should listen to this show are online marketers