The Human Side of Business: Using your Personal Story in Brand Marketing

Why your story is an asset

We live and work in an increasingly crowded world, where new competition is cropping up every day, and millions of businesses are vying for consumers' attention.

What's your story?

While you may think your story isn't particularly interesting, I'll just be blunt here and say: you're wrong.

Pick the right details

Next, go through the details that help people put themselves in your shoes. 

• Where were you when you got the idea for your company?
• What pushed you over the edge from having an idea to actually starting to do the work? 
• What was the first thing you did? 
• When did you decide to leave your job (or whatever you were doing before) and work on your company full time?

Ditch the rose-colored glasses

Make sure to share the bad parts of your journey too. The article I was recently featured in talks about how I started Cooper's Treats after the pandemic shut down my previous business, which caused me to lose a pretty serious sum of money. 

People who should listen to this show are entrepreneur, career coaches