How Digital Marketing is Evolving and the Benefits of Digital Marketing Platform

Why digital marketing is gaining momentum

Digital marketing is the promotion of products and services by using digital technologies. Its main task is to convey brand information to consumers with the help of digital tools: search engines, social networks, applications, e-mail, and websites.

Compared to such channels as radio, television, print and outdoor advertising, etc. that are considered traditional, digital marketing emerged and became popular much later – in the early 1990s. This is when the first CRM systems began to be used.

With the proliferation of personal computers, marketers have gained the opportunity to manage customer information and run online advertising campaigns. In 1994, the world saw the first interactive digital banner ad. The conversion was high – 44% of users who saw an ad went to the manufacturer’s website.

Types of digital marketing

Let’s consider various options for how a business can promote its products and services and interact with customers:

1. Social media marketing (SMM)

On average, people spend about 2 hours 22 minutes daily on social media. There are up to eight different accounts per user. Among the 5.11 billion smartphone users, 3.26 billion have social media accounts.

2. Influencer marketing

Brands can partner with celebrities, bloggers, and people who are considered experts in their fields and share similar values. This is how companies attract influencers’ followers.

People who should listen to this show are Entreneurs, Career coaches, digital marketers