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Social Media Stories are temporary posts. The concept started out on snapchat but was eventually adopted by facebook, instagram, and whatsapp. Stories allow you to use photos, videos, text, and tags to create content.
Stories can be found on the following platforms:
Instagram
Facebook
Snapchat
WhatsApp
YouTube
Stories don’t need to be fine-tuned
The convenience of stories is that they don’t need to be refined. It has been found that unrefined and personal stories have done better than those that are heavily filtered, edited, and contain lots of CTAs.
Brand Visibility
According to the 2020 IG Stories Study, posting up to 5 stories per day keeps your customer retention rate high at 70%.
Wider Reach
Around 500 million people use Instagram stories every day. Moreover, 86.8% of people upload stories every day. By posting your own stories, you can reach this huge audience successfully.
Personalize your Brand
There’s no better way to personalize your brand than using stories to interact with your customers. Uploading raw, personal content allows you to approach your consumers as a friend. People trust other people more than they trust brands.
People who should listen to this ahow are entrepreneurs, online marketers