An Overview of Social Influence with Peter DeSouza

 I have blogged and just spoken a lot about Klout and social media influence. Today we are definitely not going to be focusing on Klout however, the focus certainly will  be on the topic of influencer marketing.  My guest today on Getting Social with Miriam is Peter DeSouza.  Peter is the part-owner of a company called Sociolus, which was established in 2011 and he is going to tell us all about Sociolus, and how it is there to help small business owners use social media to get closer to customers.  Peter is from London, UK and he studied History  before becoming interested in Sales and Marketing. Peter has spent time at both Accenture and Deloitte working as a management consultant in the technology, sales and marketing space before focusing full-time Sociolus last year. Peter is also an avid blogger and writer and is very interested in how brands can get closer to customers. Outside of Sociolus Peter likes to spend time cooking, playing sports, writing and day dreaming about his next travel adventure. Check out Sociolus here. http://www.sociolus.com/