CUTV News Radio spotlights Kara Jensen of Triffid Online

Tempe, AZ – Kara Jensen is the founder of Triffid Online Marketing, where she creates custom marketing campaigns to build relationships with your clients both online and offline to help you develop a solid business.

“Online marketing is all about effectively reaching and communicating with your ideal market niche,” says Jensen. “Unfortunately, most business owners don’t think about marketing online like networking in person. Instead of trying to build a relationship with prospective clients, they find quick fixes: they buy ads or likes for exposure. You might get a ton of followers, but if they're not your clients and they're not who would be your clients, what's the point?”

Jensen says it’s all about identifying your message: what makes your product better than everybody else's and why would anybody want to buy your product over anybody else's product or not buying anything at all?

She collaborates with her clients to determine their market, who their product or service for, and how they can answer that question: "Why would I choose you over anybody else or the choice of doing nothing at all?"

Jensen says the one thing every business should do today to improve their online marketing is to stay consistent.

“If you're not online a lot, you should still have a website, even a brochure site, and make sure there's every way possible for people to contact you: phone numbers, emails, addresses,” says Jensen.

For more information on Kara Jensen, visit www.triffidonline.com