Close Up Radio to Feature Elaine Goodman, A Dynamic Advisor and Channel Expert

Los Angeles, CA -- Partnerships have been an integral part of business in every industry, yet with the recent push toward “everything” being offered as a service, the dynamic of partnerships has evolved.  When delivering customer outcomes, companies have more ways to partner now, not less.  It is this dynamic that motivated Elaine Goodman to offer channel advisory services aimed at enhancing the performance of her clients’ channels and partnerships.

A channel, for those of us who are not experts, is an extension of a business’s salesforce and delivery mechanisms. It can consist of partners, resellers, independent sales representatives and a distribution network that all help to move a company’s solutions to customers. The channel takes care of functions that a company either can’t execute or chooses not to, by creating greater scale, breadth, and depth.  

Elaine says that her vantage point as an advisor is unique because her experience unites best practices from multiple industries. In addition to high-tech and software as a service (SaaS), she has worked with clients in automotive, consumer electronics, sports, and hospitality/travel, to name a few.  Each one of these experiences  brings compelling learnings and processes that can later be applied to strategy and execution for go-to-market plans, programs, incentives, or demand generation.   

Elaine‘s home base is in the Los Angeles area. As a channel leader for the last 13 years with a global technology company, she has launched multiple global initiatives, including new programs and a route to market.

For more information, please visit her new website http://www.elainegoodman.com