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New York, NY - Donna Schwarz, founder of Schwarz Consultants elucidates, “Stories provide context and a way for people to understand what a business does, the value it provides. Stories evoke our imagination, new ways of thinking, and are highly memorable. Most importantly, when people hear stories, they begin to form mental images in their own heads that apply directly to their needs, and they begin to imagine a company’s services or product in our environment. In fact, storytelling is probably the number one thing that clients are asking me to help them with because stories are key to influencing.”
With over eight years of experience as a licensed psychotherapist, Donna understands the psychology behind effective business leaders. “Leaders who are self-aware calibrate stories to their audiences in a way that resonates with them. Being self-aware also means knowing how to pay attention to emotional needs and speak to what they really care about.”
“Being a leader is about people. And to be effective with people, self-awareness is key. In my coaching practice, I use the EQI 2.0, which is one of the leading emotional intelligence assessments we have. The EQI 2.0 breaks emotional intelligence down into usable components so we can measure EQ areas that are highly developed –strengths, and areas that are not as developed. By using one’s natural strength, I help clients learn new approaches to challenging situations.”
The ability to develop a fluid personality also helps leaders be inspirational. “Great leaders are able to read the room, connect with people, build trust, and motivate.”
For more information about Donna Schwarz, please visit https://www.schwarzconsultants.com