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Scott McKain

Create Distinction!

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What do you do when "great" isn't good enough to grow your career or business? How do you stand out and move up in today's world? Join bestselling author (book named by 30 newspapers as one of "Ten Best Business Books" of the year) and Hall of Fame professional speaker Scott McKain to discover what it takes to create distinction in your career, business, and life!

On-Demand Episodes

In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why eliminating the confusion that customers experience because we often offer them... more

In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why eliminating the confusion customers experience because of disinformation... more

In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why eliminating "unforced errors" can be a critical element to ensuring continued... more

In this edition of "Create Distinction in Sales & Customer Service," bestselling author & Hall of Fame professional speaker Scott McKain reveals the 3 aspects of persuasive communication. To sell and serve your customers more profitably --... more

Want to vaccinate your sales career against unforseen problems and challenges? Want to discover how to make customers stick with you, even when something goes wrong? In this edition of "Create Distinction in Sales & Customer Service,"... more

How do you stand out in order to sell more and serve effectively? What does it take to gain customer loyalty and lifelong referrals? In this next edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame... more

Welcome to the first of our new series of short programs on how YOU can be more distinctive in selling and serving customers. Scott McKain, author of "Create Distinction: What to Do When 'Great' Isn't Good Enough to Grow Your... more

What do you do when "great" isn't good enough to grow your career or your business? Maybe you're doing all the right things -- but, for some reason, you aren't getting noticed for your efforts on a personal or professional level.... more

How is "distinction" different than "differentiation"? What is a critical element to achieving marketplace distinction? Why is "market share" not what a distinctive business is aiming for in today's highly competitive world? What is the essence... more

Steve Jobs' resignation...Jeff Bridges' country music album fails to sell...it's all a reminder that "ALL Business is Show Business," as bestselling author and Hall of Fame speaker Scott McKain has long noted. This program will explain why... more
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