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Scott McKain

Create Distinction!


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What do you do when "great" isn't good enough to grow your career or business? How do you stand out and move up in today's world? Join bestselling author (book named by 30 newspapers as one of "Ten Best Business Books" of the year) and Hall of Fame professional speaker Scott McKain to discover what it takes to create distinction in your career, business, and life!

On-Demand Episodes

Today, Scott relates a story on how being nice can really make you stand out — AND he starts a multi-part interview with bestselling author and Hall of Fame speaker (and Five Friends colleague) Joe Calloway that you can’t miss!

Today on Project Distinct, Scott reveals the third of the “Three Destroyers of Differentiation,” why an old cliche is no longer true, and why your relationships with customers (and family members) can deteriorate.

Fast food restaurants assembled by the exit on the new Interstate Highway System — and wreaked havoc on local diners. Today, as Scott McKain relates, it’s the Internet that’s doing the same to your business! How do you survive... more

If your competition gains an advantage, the first response is to imitate it. However, that dilutes any distinction you have in the marketplace — and fails to inspire customers or employees. Today, Scott McKain examines the first of the three... more

What holds us back from creating distinction?

More on how the Ebert Effect and how it can help you create distinction.

The move to distinction in my own business.

Introductory podcast for Project Distinct with Scott McKain.

How do you create distinction in a crowded marketplace for your products, services, and YOURSELF? What's the difference between distinction and the old sales training tool of the "unique selling proposition"? Customers now assume... more

In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why a "commitment to awareness" is a primary step in creating the "Ultimate Customer... more
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